What to include in your email signature

When we send email messages, we want to quickly let others know what we are up to. Your signature is part of the email message. Take advantage of the often ignored advertising real estate that is your email signature. For example, my signature on Soaring4Traffic email messages is Ray – Owner/Admin http://Soaring4Traffic.com http://ProClickExchange.com http://adKreator.com My email [...]

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To splash or to squeeze?

Let’s get straight what a splash page is and what a squeeze page is. A splash page is a fast-loading web page that ideally fits in the browser window without having to scroll down to see all of it. It is designed to immediately capture attention and get you to click through to another web [...]

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How to write a winning sales letter

Writing a winning sales letter is a challenge. The word “benefit” is the crux of this discussion. What’s in it for the consumer? Why should the reader buy what you are selling? You must get that point across quickly with no ifs, ands, or buts about it. The header or the headline is crucial to [...]

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