Choosing your ad copy words
Back in the day, before I knew anything about creating my own splash pages, I joined an affiliate program that had several splash pages to choose from for promotion. It was a very nice selection. Different styles, different colors, and each page had a different message on it. And you could personalize the page with [...]
Getting good numbers
Early in my marketing career, I looked for the cold hard facts of sales. I wanted numbers. I wanted statistics. I wanted tried and true, TESTED methods of promotion. I wasn’t going to waste my time on crap. Every time I heard someone say something like, “Using quotation marks on headlines improves conversion rates,” I [...]
Do your own due diligence
You’ve seen the ads on the traffic exchanges. Those products that promise you will have thousands of followers within 1 week of purchase. The services that will make you $1,021 in seven days. Splash pages that scream, “Pay just 5 bucks and get your own ready-made business.” No one would make promises like that unless [...]







