Give yourself a break

Being your own boss has its perks. Your time is yours to do with what you will. No punching a time clock. No answering to any supervisor. You can come and go as you please. It’s life on Easy Street. Gotta love it. Except when your husband asks when is dinner is going to be [...]

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Social media networking misstep

I got a private message the other day telling me about a new income opportunity. I was assured that none of my team members had yet been contacted about it, so if I acted right away, I could be the one to present it to them. The message began, “I don’t mean to spam you, [...]

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Choosing your ad copy words

Back in the day, before I knew anything about creating my own splash pages, I joined an affiliate program that had several splash pages to choose from for promotion. It was a very nice selection. Different styles, different colors, and each page had a different message on it. And you could personalize the page with [...]

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Run your business your way

The other day I read a forum post by a fellow traffic exchange owner. A url was not accepted for rotation. The member who submitted the url told the exchange owner that every other exchange accepts the url and if that owner refused to do the same, then he would delete his account and tell [...]

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Getting good numbers

Early in my marketing career, I looked for the cold hard facts of sales. I wanted numbers. I wanted statistics. I wanted tried and true, TESTED methods of promotion. I wasn’t going to waste my time on crap. Every time I heard someone say something like, “Using quotation marks on headlines improves conversion rates,” I [...]

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Do your own due diligence

You’ve seen the ads on the traffic exchanges. Those products that promise you will have thousands of followers within 1 week of purchase. The services that will make you $1,021 in seven days. Splash pages that scream, “Pay just 5 bucks and get your own ready-made business.” No one would make promises like that unless [...]

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