Posted by Ray White on February 21, 2010 Comments (1)

Many affiliate programs provide pre-written email messages for members to use for promotion. It would seem that using a pre-written message is the smart thing to do because they must have been done by a professional, or at least by someone who knows more about email marketing than you do. That might be a good bet, but how many other members do you think are going to use the same reasoning, and therefore, that same email message? Chances are, people on your list are on other people’s lists too. How is it going to look when your list members see you using the same tired message that everyone else is using?

You want to stand out, be different, in email marketing. Take those pre-written email messages and make them your own. Here are 3 tips on how to personalize those pre-written email messages.

Rewrite the message in your voice.

It’s time consuming to compose the perfect email marketing message. Save yourself some time and simply rewrite the pre-written message. Take the information in the message and write it down as if you were telling it to your best friend. That will put your own voice in the message.

Add a personal story.

Share a little tidbit about yourself. Tell a story about how the product or service helped your business. Share one important thing that you learned from reading that ebook. Explain how you met the product owner at the conference you went to last year. Put something in the message that no one else can.

Relate the product or service to a current event.

This one is a little tougher, but fantastic when you can pull it off. As I write this post, the 2010 Winter Olympics are going on in Vancouver, Canada. If I were to promote something now, I might say that the product will “give you sales worthy of a Gold Medal,” or that the service will coordinate your email marketing efforts “as smoothly as Olympic figure skaters glide across the ice.” You can come up with better ideas, I’m sure. Just use your imagination.