Posted by Ray White on June 24, 2010 Comments Off

The other day I was happily surfing away in my favorite manual traffic exchanges when I came across a cool-looking splash page. It was very simple. Just an eye-catching graphic image, no text. Not even hyperlinked text. I went to click on the image, and nothing. It wasn’t clickable. I opened the page in a new tab and saw what the problem was. The URL pointed not to a web page, but to an image. I could click a thousand times on that image, but since the image is not linked to anything, clicking will get me nowhere.

I’m writing this post for the very green newbies that are coming online everyday. Please, if you are an old hand at internet-speak and traffic exchanges, I mean you no disrespect.

Web pages and online images have web addresses so that people who know them can see them anytime by putting the address in the address bar of a web browser. The web address, or URL, ends with a “dot-something.” The URLs that end with a “dot-jpg” or a “dot-gif” or a “dot-png” point to images. When you submit URLs for rotation in a traffic exchange, make sure that the URL does NOT end in jpg, gif, or png. Those URLs will not get you any new signups, leads, or purchases if they rotate as is in a traffic exchange. Images need to be linked to your lead capture page, or your affiliate page, or your website, for you to get any results.

The place to put image URLs in a traffic exchange is in your banners. Most traffic exchanges allow members to submit banner ads that are shown on the surf bar and throughout the pages of the website. For banner ad submission, you use 2 URLs, one for the image (which should be 468 pixels wide and 60 pixels tall, because that is the size of the box that the image will be fitted into) and one for the web page that will be linked to the banner image. The traffic exchange script will take care of the linking for you.

What does linking the web page to the image do? See the green box on the right in the side menu bar that says “adKreator”? That box, or image, is linked to my program AdKreator. When you click on that image, you will be taken to the AdKreator site. If the image was not linked, then clicking on the box would do nothing.

Incidently, AdKreator is a great place to easily make web pages with kewl graphics that are linked to your web page of choice. Just sayin.