(ab)Using your list

Lately, I’ve been unsubscribing from rather than subscribing to lists. Like you, I have a lot of email to go through. And of course, I asked for (most of) it. If you’ve been reading my posts, you know that I am a big advocate of using the delete button when going through the inbox. Now I want to talk about using the unsubscribe link.

It used to be that signing up for a list meant that you could look forward to an email series with some good content, information that you could use. Nowadays, you can pick up a free ebook to give away to people for their best email address, which is great, but then what? It seems now that giving up your email address just opens yourself to someone who will send you ebook after ebook after ebook, and never takes the time to develop a relationship with the list members. Every email message is, “Check out this link.” To me, that’s just lazy marketing.

Now, I don’t need your complete life story. I don’t want to know what you had for lunch. I would, however, like some inclination of why I should listen to your recommendation. Give me a couple of crumbs to let me know that you know what you are talking about. You turned me on to one ebook, and I thank you for that. But when your next email, and the next one, and the next, say nothing more than go to this link and watch the money roll in, well I have to start wondering about you. And that unsubscribe link is starting to look mighty tempting.

I’ve written a previous post about affiliate marketing. It is a topic that is near and dear to my heart. Since that post, I’ve gone one step further. Justin Ledvina and I have put together an entire ebook on the subject. It’s called Affiliate Marketing Revealed. Among other things, it discusses list building and providing quality content for your list members.

If you look over to the right side menu bar, you will see a navy blue banner ad for Affiliate Marketing Revealed.  Yes, it’s another ebook. Yes, you can get a free copy. Yes, it has information that you need and may want to share with other marketers. What sets it apart? It’s from me. I hope that, by now, that means something to you.

3 Responses to “(ab)Using your list”

  1. Gary Calvert Says:

    I’m on some marketer’s lists that send me multiple offers every day. Those I usually delete without reading. Others I rarely hear from. I think I fall somewhere in between there…

    I certainly don’t inundate my subscribers with endless product offers, but I do usually send 3 to 5 emails per week. Very few (maybe 4 or five per month maximum) of those are offers to sell them something. Most are just links to free content that I have created for them on one of my blogs or to something cool I’ve seen from someone else while spending my normal 12 to 20 hours online that day.

    I try to treat my subscribers the same way that I want to be treated. I think in the end they respect my opinions more when I do have an offer that I want them to take a look at, than someone who has been sending them 5 offers a day for every product imaginable.

  2. Tim Linden Says:

    The link in the post is 404′d ;-)

  3. Ray White Says:

    Ouch, thanks Tim… fixed :)