Posted by Ray White on March 19, 2010 Comments Off

Back in the day, before I knew anything about creating my own splash pages, I joined an affiliate program that had several splash pages to choose from for promotion. It was a very nice selection. Different styles, different colors, and each page had a different message on it. And you could personalize the page with your picture. I remember being in awe of one specific page. It said something about earning a 5-figure income with the program. It made me really excited about being a member of the program. Someday I was going to make that kind of money online. And I knew I had access to just the page to make that announcement to the world when it happened.

A few months later, as I was surfing my favorite traffic exchanges, I saw that 5-figure income page with my sponsor’s picture on it. Thing is, I knew he wasn’t making 5-figures from the program. I had gotten to know my sponsor fairly well. He was a great mentor to me. We got along great. I could ask him about anything. So I asked him what was up with using that particular page? He told me that he had heard that it was one of the higher converting pages, so he was using it. The name of the game is getting new members in your downline, right?

Well, I didn’t agree, but I couldn’t argue either. You want to use a page that converts into new signups. That makes perfect business sense. I had a problem, though, with using a page that didn’t truthfully describe my experience. Maybe that is being too picky. I mean, every program claims to be successful from day one, and you have to start somewhere. A splash page saying, “I just joined this program and I hope it works. Join me!!” probably isn’t going to convert well.

What do you think? Do you have to agree with everything in the ad copy on referral pages provided by the affiliate program in order to use them? Or should you (GASP) make your own pages and write your own copy?