Posted by Ray White on March 19, 2009 Comments (4)

In our last post we discussed the style of page best for traffic exchanges. As a short follow up to that post, it really doesn’t matter if the site being advertised is a splash page or your main index page.

However, the same rules apply, no matter what your choice is. The page must load quickly, it needs a good headline to attract attention and of course it should include your name, a subscribe form and/or a join button if that is more favorable for your site.

Of course this now leads us into the next step as promised in the last post. The two (2) main purposes and uses for effective advertising in traffic exchanges.

First is the, what I like to call “recognition” factor, or as some have described it, “branding“. The branding part is rather simple. Your name, photo or logo should be on every site you use in traffic exchanges. Most prefer to use their photo, however if that makes you uncomfortable, create a logo, an image that you have the rights to. Use it on all your sites, including your real name.

People want to know you. It builds trust, recognition, and leads them to believe you are an authority in your field of expertise. Prime example, everyone knows who Coke, Pepsi, and Budweiser are through their continuous advertising/branding campaigns.

One of the best examples of branding themselves in traffic exchange advertising from my personal experience is Tony Tezak. When I first started using traffic exchanges about 5 years ago, this guy’s face and name was on every site I used. You absolutely could not miss him if you were surfing traffic exchanges. After a while, felt like I knew the man personally.

If you have been using traffic exchanges for any length of time, you have seen him also. He continues this process on a daily basis. Hopefully this enlightens you on the first important use of traffic exchanges.

Second purpose and probably more important is …here it comes again, “building your list“!

The simple answer for this is, do both at the same time. Place your name, photo, and subscribe form on a quick loading splash page. Of course this does require a small amount of expertise in using an autoresponder with follow up emails and some knowledge in graphics and writing bullet points for your page.

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Creating a splash/lead capture page is a learning process well worth the short amount of time and effort. Once you have the first one created, like all things, changing, tweaking, creating new ones become much easier.

Since building your first lead capture page would be a 40 page post to explain it in detail, why re-invent the wheel. This free 41 page e-book does the job better than I could. Download Here

Little hint about the book, but it would require an upgrade. Not only is the whole process explained in detail, but you also have access to pre-written emails and the product to begin building your list.

Remember when advertising in traffic exchanges who you are advertising too. What do they need, what would peak their interest? Perhaps more website traffic, tools, programs, and or some solid advice for improving their methods and techniques for more website traffic.

So now you know the only two things you should concentrate your traffic exchange advertising on for more effective website traffic. Branding and Building Your List

This not only applies to traffic exchanges. This should be applied to all website traffic methods and ideas we’ve discussed in previous posts, but certainly of utmost importance in traffic exchanges.

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Ray White
Soaring4Traffic.com | ProClickExchange.com | Twitter | Face Book

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