Posted by Ray White on November 12, 2009 Comments (1)

Most email clients now have spam filters installed. These filters catch suspicious email messages and either move them to a ’spam folder’ or automatically delete them. After laboring over your series of autoresponder messages, it would be a shame to find out that the majority of the messages that are sent out end up in the spam folder, or worse yet, are automatically deleted!

You can avoid spam filters in two ways. First, when anyone signs up to receive information from your autoresponder, have them automatically redirected to a page that gives them instructions for ‘whitelisting’ your messages. Email clients have an actual whitelist where the owner of the email client can add specific addresses that should never be considered spam. You can find the directions for whitelisting on the more popular email clients and programs by doing an internet search for “how to whitelist an email address.”

The other way to make sure that your autoresponder messages get through the spam filters is to check them using one of the various spam checkers that are available online. These programs are often free to use. They check your message for words or phrases that commonly trigger spam filters in email clients. Run a search for “online spam check” to find these tools.

Make sure that your email messages get to their intended inboxes. Don’t send out any autoresponder messages without doing a spam check first!