Posted by Ray White on September 27, 2009 Comments (1)

You probably use banner ads and text ads to entice viewers to take a peek at your web pages. But you want your visitors to do more than peek. How can you maximize that possibility?

Consider this scenario. You write a text ad promising a free report for download. Someone clicks the ad, and they go to a sales page for a $197 software package. Now, you wrote an ad that made the visitor click (a click-thru – woohoo!), but you probably won’t get a sale (or conversion). How come?

Putting aside honesty in advertising, your landing page did not match your ad. Your visitor was expecting something and didn’t get it.

Now think about this. You show a banner to join the latest hot business opportunity. Do you send the visitor to the main sales page, a splash page, or a squeeze page? That depends on your style. Some people like to have all the information up front. Some people just need the pertinent details. Some people won’t mind joining a list to get more information. Who do you advertise to?

Your ad should match your landing page. Your landing page should appeal to your target market. Lots to think about when planning your ad campaigns.