Posted by Ray White on June 28, 2010 Comments (3)

When you are surfing the traffic exchanges, are you ever tempted to click on any of the hyperlinks on the sites that you see? Well, I most certainly hope you are! Here’s something to think about though. When you click the link, do you want the link to open in a new window, or within the surf frame? My personal vote is for a new window.

If the link opens in a new window, then surfing is not interrupted. The visitor can easily check out what you have to offer when she is finished surfing. Let’s face it, when we are surfing, we have a goal in mind, and we want to reach it as soon as possible. We also don’t want to miss any good opportunities. Opening hyperlinks in a new window lets busy surfers “save” the opportunities that they want to take a closer look at. They can continue surfing on their schedule, then go back to the pages that they want to spend some time on. No one wants to rush a business decision.

Another thing to consider, especially if you are using an affiliate page, is whether the hyperlink goes to a page that will break the surf frame. You aren’t breaking any terms of service if a link on your submitted URL goes to a frame breaker, but it really does mess up a surfer’s day when she clicks a link and loses an exchange. It ruins the rhythm of surfing. And it kind of sours a person on the offer that upset her surfing schedule.

A simple thing to do is test the links on any pages that you want to rotate in a traffic exchange. Click on every link that is on a page that you are considering to add to your traffic exchange account and see if the link opens in a new tab or page. If they do open in a new window, great! If not, and you don’t want that, then consider making your own splash page for the opportunity to use in the traffic exchanges.

By the way, did you know that in adKreator (that green box over on the right side of this page), when you create a splash page, that you can set your link to open in a new window? Simply check the box next to “Open URL in New Window,” then click the blue Apply button. No HTML coding on your part required.