Posted by Ray White on February 7, 2010 Comments (1)

All traffic exchanges offer text ads, those text link ads that appear on the surf bar and in various places on the traffic exchange web site. There are millions of ways to come up with catchy ads that convert to sales. I’m not going to address that here. I want to go over the basics of submitting a text link ad because if you don’t do it right, the ad will drive no traffic to your site and your conversion rate is guaranteed to be zero.

A text link has two parts, the text that shows on the link and the url for the webpage that you want people to go to when they click the text link. At Soaring4Traffic, you add text ad links on the My Text Links page. The box marked Link Text is for the text that will show on the link. The box marked Link URL is for the url of the webpage that you want people to see when they click on your text link ad.

There is a limit to the number of characters that you can have in your text link. At Soaring4Traffic, and at most traffic exchanges, the character limit is 26. Remember that a space is considered a character! Anything over 26 characters will not be included in the link text, even if it cuts off a word in the middle. Make sure that what you write makes sense and doesn’t go over 26 characters. People won’t click on your link if it doesn’t make sense.

The Link URL needs to be the complete url starting with http://. Make sure that you don’t misspell the url. Better yet, copy and paste the url. Using copy and paste removes any chance for error.

When you are done, you should be shown what the text link looks like. It should be an actual link that you can click and go to the site that you want shown when the link is clicked. In Soaring4Traffic, it is the link that follows “SAMPLE:” on the My Text Links page. If everything looks the way you want it to look, go ahead and assign some impressions. The text ad link won’t get shown unless you assign impressions to it.

If your text link does NOT get added, then what you should do is look at your text again. Sometimes the traffic exchange script doesn’t like characters that aren’t a letter or a number or a space. If you have any other kind of character in your text, rewrite your text without the special character and try submitting it again.

If all else fails, contact the support desk.