Rotator URLs, cloaking links, and traffic exchanges

Rotator urls are a wonderful tool, particularly for traffic exchange users. They are a real time saver. You simply submit the same rotator url to all of your traffic exchange accounts. When you need to make changes, you only need to do that once where you control the rotator url. You don’t have to login to all of your traffic exchange accounts to make the changes needed. I fully understand and support the use of rotator urls.

What I do not understand is the trend of putting other rotator urls inside of rotator urls. You know what I mean — when you see sites that have more than one rotator bar at the top of the surf window. Just today I saw 4 rotator bars on a site. Why is this a bad practice?

It really slows down the loading time of the site.

With most traffic exchanges, you have at most 10 seconds before the viewer moves on to the next site. You would like to have your site seen before that happens. Putting a regular url into a rotator url already slows loading somewhat because what you are doing is essentially redirecting from the rotator url to the site url and that takes time. Multiply that by the number of rotator urls inside the rotator url, and you will never get your site seen. Either the browser will freeze or the viewer moves on to the next site. Kinda defeats the purpose of showing sites in a traffic exchange.

It decreases the amount of your page being viewed.

Some rotator bars are fairly thin and unobtrusive. (I’ll save the rant on huge rotator bars for another day.) They leave behind plenty of space for people to see YOUR site, which is what you want people to see. Put a regular site in a rotator url, and you get one bar at the top of the site that moves your page down in the surf window. Put a rotator url in a rotator url, and you get two bars at the top of the site and your page is moved down twice as much. The surf window doesn’t get bigger. The viewing area of your page gets smaller.

It does nothing for your branding.

What will be memorable about your site is the overly-prominent rotator bars which are probably branded to whatever service the rotator is from. I told you that today I saw a site with 4 rotator bars. What was the site? I couldn’t tell you. All I saw was 4 rotator bars.

Now, let’s make a bad idea even worse

In your multiple rotators, why not add a cloaked link? One of those shortening url programs that also cause a redirect. Think about it. What would be the reason to put a shortened url in a traffic exchange? None that I can think of, maybe in emails etc, but certainly not in traffic exchanges. Then add one of the new bottom loading traffic bars with their own timer which takes even more time to load.

In other words, if you want your site to load quickly and actually be viewed in a traffic exchange, less is better. That is the main reason most traffic exchange owners and seasoned users suggest a quick loading splash page, keeping it simple, no clutter, no mess, not a ton of redirects or slow loading sites. Deliver your message quickly, make a strong call to action, that’s it.

Most traffic exchange site checkers now reject sites with too many redirects because they either freeze up the browser or never load in time to be seen. Food for thought, totally your decision.

3 Responses to “Rotator URLs, cloaking links, and traffic exchanges”

  1. Monika Tuttle Says:

    Great Post Ray.

    As a fellow TE owner.

    I agree with you wholeheartedly . Thank you for this valuable information,
    I will refer my members to this blog posting as often as I deem necessary, as
    I have the same problem on my TE.

    Monika

  2. Steve Ayling Says:

    Oh that is so so true, I bet no one that actually does that tracks their results. After using a traffic exchange rotator around my sites I found that about 28% of the people click the rotator bar and go to the exchange rather than your site.

    Now imaging if it has two bars,

    You are right with the loading times on cloaked links etc too, So many people add a site that fails for too many redirects. It starts at one cloaked url- then goes to a shortened url and then to a tracking link before finally ending on the pages actual url. Hello and you wonder why you dont get results. Just add the actual page URL and all will be fine.

    Shorten or cloak in an email, track or use real url in a TE :)

    Top post Ray

  3. Rotator URLs, cloaking links, and traffic exchanges | Best Traffic Tips Says:

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